課程名稱 |
商業策略:動態與模擬 Business Dynamics and Simulations for Strategy |
開課學期 |
109-1 |
授課對象 |
管理學院 管理學院企業管理碩士專班(GMBA) |
授課教師 |
皮凱威 |
課號 |
GMBA7125 |
課程識別碼 |
749EM1440 |
班次 |
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學分 |
3.0 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期三A,B,C(18:25~21:05) |
上課地點 |
管一402 |
備註 |
本課程以英語授課。GMBA晚間課程(ABC時段)上課時間為19:00-21:45 限GMBA班學位生 總人數上限:50人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1091GMBA7125_SysDyn |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
Why do so many strategies fail, and so many others fail to produce lasting results? Why do many businesses suffer from periodic crises, fluctuating sales, earnings, and morale? Why do some firms grow while others stagnate? How do
once-dominant firms lose their competitive edge? And how can a firm identify and design high-leverage policies that are not thwarted by unanticipated side effects?
Accelerating economic, technological, social, and environmental change challenges managers to learn how to design and manage complex systems with multiple feedback effects, long time delays, and nonlinear responses to our decisions.
Yet learning in such environments is difficult precisely because we never confront many of the consequences of our most important decisions. Effective learning in complex systems requires methods to develop systems thinking, tools
to represent and assess dynamic complexity, and strategies managers can use throughout their organizations.
This course will give you the chance to develop these methods, tools, and strategies by combining three modes of learning about complex systems: lectures, workshops, and simulations. Our lectures will explore many topics in strategic management through the lens of system dynamics, highlighting models that explain market growth and stagnation, the diffusion of new technologies, and the nature of speculative bubbles, just to name a few. The simulations
are “management flight simulators” that put you in the pilot’s seat, and let you test out the strategies you will learn about. Simulations are excellent learning opportunities because they allow space and time to be compressed, slowed, and stopped so that you can experience the long-term side effects of your decisions, carefully explore new ideas, and develop your understanding of complex systems in a low risk environment. The class workshops will give you an opportunity to create your own system dynamics insights with the careful supervision of your professor and guidance from your peers. |
課程目標 |
Upon completion of this course you should:
Understand the fundamental structures that cause system dynamics.
Be able to create causal loop diagrams to inform strategy.
Recognize situations where strategies are likely to be delayed, diluted, or defeated by unanticipated reactions and side effects.
Have experience using management flight simulators to test and develop strategies. |
課程要求 |
Assignments and Grading
Grades will be determined based on four components: Two deliverables, one close to the middle of the semester and one at the end, and your performance on our workshops and simulations.
Individual and Group Work
All deliverables are expected to reflect your own individual work, which means that you should not communicate with other students about their content except when specifically directed to do so by your professor. You can study with other students prior to the day of the deliverables, but all of your work on the deliverable should be your own.
Software
In this course, we will be using Vensim Personal Learning Edition (Vensim PLE), a free software package offered by Ventana Systems. Vensim PLE is available for both Windows and Macintosh and models created with it are fully
convertible across those platforms. Download Vensim PLE from the Vensim web site at .
Choose the option to use Vensim PLE under an academic license.
Over the course of the semester we will also make extensive use of the simulation models available here: https://mitsloan.mit.edu/Dynamics.aspx. These models run in most modern web-browsers.
Professional Conduct in Class
Being admitted to the global MBA implies that you are professional. With that in mind I allow a great deal of freedom with regards to your conduct in class. In general I have one rule: conduct that substantially inhibits the learning of other students will be discouraged. In practice this means that I have no objection to students who arrive late to class or who step out on occasion, with the understanding that they make their way into or out of class quietly. Infrequent, quiet conversations related to the class material are also fine. These behaviors are generally only a detriment to the individuals involved in them. I trust you to make smart decisions about your priorities, and I understand that we all
sometimes have priorities unrelated to our studies.
On the other hand, audible cell phones, looking at the internet on your computer, or loud conversations with your neighbors tend to get in the way of your classmates concentration on the lecture. Please make every effort to avoid
these types of activities. |
預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
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評量方式 (僅供參考) |
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週次 |
日期 |
單元主題 |
Week 1 |
9/16 |
Introduction |
Week 2 |
9/23 |
Reinforcing and Balancing Feedback |
Week 3 |
9/30 |
Moon Festival |
Week 4 |
10/07 |
Death Spirals |
Week 5 |
10/14 |
Policy Resistance |
Week 6 |
10/21 |
Stocks and Flows |
Week 7 |
10/28 |
S-Shaped Growth |
Week 8 |
11/04 |
Network Effects |
Week 9 |
11/11 |
Midterm |
Week 10 |
11/18 |
Oscillation |
Week 11 |
11/25 |
Industry Profitability |
Week 12 |
12/02 |
Overshoot and Collapse |
Week 13 |
12/09 |
Speculative Bubbles |
Week 14 |
12/16 |
Entrepreneurship |
Week 15 |
12/23 |
Final Project |
Week 16 |
12/30 |
Final Project Work Session |
Week 17 |
1/06 |
Final Project Presentations |
Week 18 |
1/13 |
Final Project Presentations |
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